LAUNCH STUDIO · STRATA

Your Founding Team
for the First 90 Days.

We build your website, engineer your MVP, and map your Africa-first market entry: focus on the work only you can do. Idea-stage to market-ready in one engagement.

Explore what we build ↓

Most Founders Don’t Fail Because the Idea Is Bad

They fail because the product never reached the right market, in the right form, at the right time. Building alone takes 18 months and a technical co-founder you do not have. Hiring an agency gives you a website but no commercial strategy. Doing your own GTM research produces a document nobody acts on.

The founders who win are the ones who build and launch simultaneously with teams who have executed in their target market.

Launch Studio is Strata’s answer to the pre-product gap. We sit with you from idea to first customer: engineering the product, researching the market, and running the launch as a single, connected engagement with Africa-first operational intelligence built in.

80%
of African startups cite poor GTM as primary failure reason
6–18mo
average time-to-market without a dedicated build team
3x
faster market entry with embedded product + GTM execution
Day 1
AEO & SEO baked into every deliverable from the start

The Stack We Build On

A production engineering stack covering web apps, native mobile, fintech integrations, and onchain infrastructure.

Web Applications
Next.jsReactWebflowTypeScriptNode.js
Mobile (iOS & Android)
FlutterReact NativeSwiftKotlinExpo
Backend & Data
SupabaseFirebasePostgreSQLRedisPrisma
Fintech & Payments
PaystackFlutterwaveStripeOpen Banking APIsNIBSS
Web3 & On-Chain
Solidityethers.jsHardhatBase L2IPFS
AI & Intelligence
OpenAI APIGemini APILangChainPineconeRAG Pipelines

From Idea to First Customer

A structured 10–16 week engagement that runs product engineering and GTM research in parallel: launch with a product and verified customer demand simultaneously.

✦ Parallel-Track Architecture

The Twin-Track Studio Engine

We engineer the product and build the commercial customer pipeline simultaneously: compressing 12–18 months of sequential founder effort into a synchronized engagement.

TRACK 1: ENGINEERING CORETRACK 2: GTM INTELLIGENCESYNC 01: SCOPE FREEZESYNC 02: MVP + WAITLISTSYNC 03: LIVE PILOTINGENG-01WeeksScoping & DB SchemaENG-02WeeksCore Loop & Payment RailsENG-03WeeksAEO & Security HardeningGTM-01WeeksICP & African Market MappingGTM-02WeeksWaitlist & Outbound SequencesGTM-03WeeksFirst 100 Paying UsersCONV-01Day100% IP Transfer & Scale
ENG-02 · Engineering & Systems

Core Product Loop, Mobile App & Payment Settlement Rails

Timeline Window: Weeks 4–9
Engineering & Operational Deliverables:
  • ✦Core user value loop development with optimistic UI updates and sub-200ms latency
  • ✦Multi-rail payment orchestration (Paystack, Flutterwave, Stripe) with webhook idempotency
  • ✦Cross-platform mobile compilation (Flutter / React Native) with biometrics
Primary Technical Artifact
Production-ready Web/Mobile Monorepo + Double-Entry Ledger Engine
Security & Integrity Baseline
PCI-DSS compliant webhook signature verification & double-entry balancing
Operational Toolstack
FlutterTailwind CSSPaystack APIFlutterwaveBase L2 / Wagmi
01WEEK 1

Discovery & Scope

We map your idea, define the core value loop, align on the target market, and scope the exact build and research deliverables before a single line of code is written.

Idea BriefScope DocumentStack Decision
Outcome: Full alignment before build starts
02WEEKS 2–8

Build Phase

Website and MVP developed in parallel. Weekly check-ins keep you in the loop at every stage. GTM research runs simultaneously so market insights inform product decisions in real time.

Live WebsiteMVP BuildGTM Research
Outcome: Working product + market dossier
03WEEKS 9–16

Launch Execution

Waitlist, outbound sequences, founder brand content, and partnership entry executed systematically. We track your first 100 customers from first outreach to signed or activated user.

Acquisition SystemFirst 100 UsersChannel Validation
Outcome: Live product with validated acquisition channel
04ONGOING

Handoff & Continuum

Full IP transfer with documentation. Founders with early pipeline data transition into the GTM Engineering practice. The same team continues building your commercial revenue system.

Full IP TransferDocumentationGTM Continuum
Outcome: Total ownership + optional scale path
✦ Interactive Scope Architecture

Studio Build & Sprint Estimator

Select your target architecture and initial components to calculate an honest, milestone-driven build timeline.

Native iOS & Android Mobile App (Flutter)
+3w
✓
GTM Research Dossier & Competitor Matrix
+1w
✓
Launch Execution Engine (First 100 Customers)
+3w
Enterprise Multi-Tenancy & RBAC Permissions
+2w
ESTIMATED STUDIO TIMELINE
18–21 Weeks
~126 to 147 Calendar Days
⚡ Extended Architecture Notice: Builds with multi-rail fintech settlements (NIBSS, Paystack, KYC) or AI Knowledge RAG typically require 90–120+ days to ensure production-grade security gating, ledger reconciliation, and edge-case testing.
Recommended Tier
Tier 3+: Enterprise Studio Build
Complexity Rating
Mission-Critical (Level 4)
Included Architecture Scope:
  • •Double-entry immutable ledger with audit trail & reconciliation
  • •Multi-rail payment orchestration (Paystack, Flutterwave, NIBSS)
  • •Automated Tier-1 to Tier-3 KYC verification & webhook idempotency
  • •Bank-grade secret management and PCI/NDPR compliance architecture
  • +Africa-first market intelligence, ICP segmentation & 90-day acquisition roadmap
  • +Custom waitlist engine, cold outbound sequences & founder brand distribution
Exact pricing & sprint milestones are confirmed in your custom technical brief.

Engagement Models

Four tiers designed around your current stage. All pricing is scoped per project: submit your brief to receive a tailored proposal.

Pricing Model
Contact for pricing (scoped per engagement)
Target Stage
Idea-stage to pre-launch founders
Geography
Africa-first · Global capability
TIER 12–4 WEEKS
Web Presence Sprint
Business website only. Built for credibility and conversion while you finish building the product. AEO-structured and SEO-ready from day one.
Best for: Founders who need to look market-ready immediately while the product is still in development.
Production WebsiteConversion CopySEO + AEO Foundation
TIER 24–6 WEEKS
Launch Package
Website plus a complete GTM Research Dossier and 90-day Africa-first acquisition roadmap. The full intelligence layer without the build.
Best for: Founders with a near-ready product who want to launch intelligently with a market strategy in hand.
WebsiteICP DefinitionGTM Dossier90-Day Roadmap
TIER 3 : COMPLETE STUDIO10–16 WEEKS
Full Studio Engagement
The complete founding-team model. Website, MVP (web, mobile, fintech, or Web3), GTM research, and first-100-customers launch execution in one connected engagement. We build it, launch it, and hand it off.
Best for: Idea-stage or early-build founders who want Strata as their founding team: one engagement from concept to first paying customer.
WebsiteFull MVPGTM ResearchLaunch ExecutionIP TransferFull Documentation
TIER 4ONGOING
Studio → GTM Continuum
Graduates from Full Studio with early pipeline data transition into Strata’s GTM Engineering practice at priority access: the same team continues building your commercial revenue system.
Best for: Founders who complete Launch Studio and want Strata to continue scaling their validated acquisition system.
GTM Engineering AccessRevenue ArchitectureRevOps Build

Who Launch Studio Is Built For

We build for founders ready to execute with clinical discipline.

WE BUILD FOR
  • Non-technical founders with a validated idea who need the product built without hiring a team
  • Serial entrepreneurs who need a 60-day build sprint and full handoff without long-term commitment
  • Corporate founders leaving a job who want to de-risk launch before going full time
  • Deep-tech or research founders who need their IP wrapped in a commercial product
  • International founders entering the African market needing local GTM intelligence
  • Funded startups that lost a technical co-founder and need MVP rescue + relaunch
NOT FOR
  • Teams in the pre-ideation stage with no concept or domain defined yet
  • Companies looking only for ongoing social media management or campaign execution
  • Founders unwilling to be involved in weekly check-ins and decision-making during the build

Frequently Asked Questions

Do I need a technical background to work with Launch Studio?+
No. Launch Studio is specifically built for non-technical founders. We handle all engineering, architecture decisions, and deployment. You stay focused on the business.
Do I own the code and website after the engagement?+
Yes, completely. All code, repositories, domain configurations, and design assets are transferred to you at the end of the engagement with full documentation and handoff training.
Can you build both a web app and a mobile app in the same engagement?+
Yes. We build cross-platform from the same codebase where possible (React Native or Flutter), which reduces timelines and cost while covering iOS and Android simultaneously.
What tech stack do you build on?+
Web: Next.js, React, Webflow. Mobile: Flutter, React Native, Swift (iOS), Kotlin (Android). Backend: Supabase, PostgreSQL, Node.js. Fintech: Paystack, Flutterwave, Stripe, open banking APIs. Web3: Solidity, Base L2, Viem.
Is Launch Studio Africa-only?+
Our GTM research is Africa-first: we have deep operational experience in Nigerian, East African, and pan-African markets. We also serve international founders launching into Africa and African founders expanding globally.
How is pricing determined?+
Pricing is scoped per engagement based on product complexity, pillars engaged, and timeline. Contact us directly to discuss your project and receive a proposal.
How is this different from hiring a freelancer or dev agency?+
A dev agency delivers raw code. Launch Studio delivers a market-ready product with an operational commercial strategy. We scope the build around your GTM targets, not just a backlog. We stay until your first customers transact.
What happens after Launch Studio?+
Founders who complete Launch Studio with early pipeline data receive priority access to transition into the Strata GTM Engineering practice. The same team continues building your commercial revenue system.

Your idea is ready.
Your market is waiting.

Send us what you are building. We will map out exactly how to take it to market and who will buy it upon release.

$ strata launch --init founder-brief
✓ Idea brief received
✓ Tech stack selected: Next.js + Flutter
✓ Market: Lagos → Pan-Africa
✓ GTM research: queued
> Building your founding team...
✓ STUDIO ENGAGEMENT ACTIVE